1000 pitching slots
Pitch to 100+ national, international and speciality buyers at this year’s Festival.
Applications to pitch to the supermarkets, distributors, speciality retailers & foodservice outlets below at the Bread & Jam Festival are now open! Applications close on 7th July at 10am. All eligible applications will be sent to the buyer, who will select the brands they wish to meet for a 1-1, 10-minute pitch at the Festival in the Pitching Zone. Successful applicants will be emailed with a time slot by 5pm on 10th July. You must have a ticket to the Festival to apply. (Even more retailers still to be added!)
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Get Listed in Ocado
Ocado is the UK’s only online-only grocer and have a passion for small suppliers with exciting and innovative products.
Looking for: Products across all categories, particularly dairy, confectionery and snacking. Exclusive products welcomed. SALSA or BRC accredited.
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Get Listed in Planet Organic
Planet Organic sources natural, high-quality organic products that support health, wellbeing, and environmental sustainability.
Looking for: Organic products, ambient or chilled, reflecting consumer trends. SALSA-certified or equivalent manufacturing required.
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Get Listed in ZAPP
Zapp is London’s premium convenience delivery app, offering curated essentials with rapid delivery.
Looking for: Premium snacks, drinks, gifting and lifestyle products with strong branding, innovation and consumer appeal.
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Get Listed in Vegetarian Express
Vegetarian Express is the UK’s specialist distributor of plant-based ingredients to the foodservice industry.
Looking for: Innovative vegan and plant-based products, vegan wine, gluten-free ranges, desserts, dressings, snacks and Middle Eastern products.
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Get Listed in Co-op
Co-op is one of the UK’s largest food retailers with a strong focus on values, ethics and innovation.
Looking for: Trend-led bakery and food-to-go products with strong branding, convenience appeal and SALSA accreditation.
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Get Listed in British Airways & IAG (International Airlines Group)
British Airways is focused on delivering a premium onboard food and beverage experience.
Looking for: Nut-free ambient snacks with British provenance, quality, creativity and strong onboard suitability.
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Get Listed in Whole Foods Market
Whole Foods Market works with start-ups at the forefront of consumer trends and supports small and local businesses.
Looking for: Natural, organic, environmentally responsible products. Protein, fibre, gut health, free-from, vegan, vegetarian, exclusive or new-to-market products. SALSA-certified minimum.
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Get Listed in Bidfood
Bidfood is one of the UK’s leading foodservice providers, serving over 45,000 catering businesses.
Looking for: Products with market traction, progressive offerings and a clear point of difference.
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Get Listed in DDC Foods
DDC Foods distributes chilled, frozen and ambient products, helping bring innovative brands to market.
Looking for: Innovative, trend-led drinks and snacks, emerging brands and new products.
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Get Listed in Epicurium
Epicurium is a premium snacking wholesaler specialising in innovative better-for-you products.
Looking for: Retail-ready health, functional, low-sugar and premium snack products with strong branding and consumer appeal.
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Get Listed in Creme d'Or
Crème d'Or is a leading confectionery distributor supplying grocers, online retailers and independents.
Looking for: Chocolate, confectionery and standout products bringing innovation to the category.
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Get Listed in gategroup
gategroup is the world’s leading inflight caterer, providing food and hospitality solutions across aviation, maritime and rail.
Looking for: High-quality snacks with broad appeal, strong USPs and commercial viability for airline and rail retail.
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Get Listed in GAIL's
GAIL’s is a craft bakery group known for exceptional baking, quality ingredients and community-focused values.
Looking for: Chilled and ambient pantry products with clean ingredients, strong stories and food safety accreditation.
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Get Listed in Olympia
Olympia Events delivers high-quality food and beverage experiences across exhibitions, conferences and live events.
Looking for: Premium grab-and-go food, snacks, drinks and catering concepts with British provenance, sustainability and scalability.
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Get Listed in Delicious Ideas
Delicious Ideas supplies ambient food and drink products across the UK foodservice and hospitality sectors.
Looking for: Innovative products, vending lines, sustainable packaging, diverse brands and social enterprise brands. BRC AA preferred.
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Get Listed in Muscle Food
MuscleFood offers health-focused FMCG products centred on quality, convenience and value.
Looking for: High-protein, functional health, GLP-1 and gut health products across ambient, chilled and frozen categories.
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Get Listed in Cotswold Fayre
Cotswold Fayre is a leading speciality food wholesaler working with over 400 food and drink producers.
Looking for: Ambient, chilled and frozen speciality food, fine food, pet and household products. Minimum SALSA accreditation.
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Get Listed in Nourished Communities
Nourished Communities champions artisan, local and sustainably produced food through neighbourhood stores and online retail.
Looking for: Artisan products, natural ingredients, ethical sourcing, sustainable packaging and innovative food concepts.
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Get Listed in Waitrose
Waitrose champions regional and local producers, valuing provenance, quality and community connection.
Looking for: High-quality food, drink, health & beauty and baby products with recognisable ingredients and required certifications.
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Get Listed in Workspace
Workspace Group provides flexible business spaces for London’s most dynamic and innovative companies.
Looking for: Sustainable, innovative food and drink brands with social impact, strong purpose and unique stories.
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Get Listed in Sesame Market
Sesame connects restaurants and hotels with exceptional local food and drink producers.
Looking for: Innovative ambient, chilled and frozen foodservice products, clean-label foods, drinks, bakery, desserts and sauces.
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Get Listed in Eden & Co.
EDEN & CO. creates premium gifting hampers and exclusive products for consumers and corporate clients.
Looking for: Gift-worthy food and drink, premium sweet treats, savoury products, tea, coffee alternatives, botanical beverages, plant-based and gluten-free options.
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Get Listed in Harrods
Harrods is one of the world’s leading luxury department stores and home to the renowned Food Halls.
Looking for: Premium pantry products, health and wellness products, luxury appeal, provenance and sustainability credentials.
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Get Listed in STORRD
STORRD combines fresh food, groceries, coffee and ready meals within a modern convenience retail format.
Looking for: Fresh products, functional foods, premium ready meals, sustainable packaging and innovative food concepts.
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Get Listed in Fortnum & Mason
Fortnum & Mason is a luxury retailer renowned for exceptional food, gifting and hampers.
Looking for: Premium food and drink with quality, provenance, strong storytelling and gifting potential.
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Get Listed in Fenwick
Fenwick is a historic British department store known for luxury products and premium food offerings.
Looking for: Premium ambient grocery products suitable for gifting, with innovative packaging. SALSA accreditation required.
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Get Listed in Collectiv Food
Collectiv Food is a sustainable wholesaler supplying London’s leading chefs through a low-emission delivery network.
Looking for: Ambient, chilled and frozen products from suppliers meeting the highest quality standards.
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Get Listed in Sow & Arrow
Sow & Arrow is a family-run health and wellness retailer specialising in ethically sourced products and supplements.
Looking for: Low-sugar functional foods, supplements, sustainable products and socially responsible brands.
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Get Listed in Suma
SUMA is a leading wholesaler of sustainable, organic, vegetarian and vegan products.
Looking for: Ethical, sustainable, vegetarian, natural or organic products. B Corp preferred. Innovative confectionery welcomed.
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Get Listed in To Go Micro Kitchens
To Go Micro Kitchens provides workplace food and beverage programmes across the UK.
Looking for: Innovative snacks and beverages, bite-sized formats, founder-led brands, local suppliers and B Corp businesses.
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Get Listed in En Route
En Route International provides sourcing, supply chain and passenger solutions for airlines worldwide.
Looking for: White-label and branded single-serve bakery, snacks, meals, beverages, confectionery and sandwiches.
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Get Listed in Camelot Chilled Foods
Camelot Foods is a wholesale distributor supplying convenience and foodservice customers across the UK.
Looking for: Bakery, chilled foods, snacks and drinks with strong retail appeal, reliability and scalability.
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Get Listed in Abel & Cole
Abel & Cole delivers organic food and supports challenger brands with strong sustainability credentials.
Looking for: Sustainable, organic, B Corp, Fairtrade, regenerative or traceable products across food, drink and wellbeing categories.
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Get Listed in CN Foods
CN Foods is an FMCG distributor specialising in health food and premium convenience retail.
Looking for: Innovative brands with strong traction, health-focused products, world foods, chilled products and retail-ready packaging.
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Get Listed in AMI Group
AMI Group delivers global food and beverage solutions for airlines and travel operators.
Looking for: Ambient and extended shelf-life products, snacks, bakery, beverages, meals, desserts and scalable concepts.
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Get Listed in Gladwell's & Greensmiths
Greensmiths & Gladwell’s are neighbourhood deli and grocery concepts focused on provenance, craftsmanship and sustainability.
Looking for: High-quality ambient, chilled or frozen products with artisanal, local and premium appeal.
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Get Listed in easyJet
easyJet regularly refreshes its onboard range with exciting food and drink products.
Looking for: Innovative snacks and drinks with strong on-the-go appeal and international flavour relevance.
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Get Listed in Jacq out the Box
Jacq out the Box is the UK's leading ambient snack box supplier within the travel retail sector.
Looking for: Ambient snacking products from artisan producers. SALSA or BRC accreditation required.
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Get Listed in Office Pantry
Office Pantry supplies food and drink solutions to leading workplaces across the UK.
Looking for: Ambient snacks, drinks, alternative milks, breads, spreads and functional products with sustainability credentials.
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Get Listed in Firmdale Hotels
Firmdale Hotels is a boutique luxury hotel group with a design-led portfolio of hotels, restaurants and bars across London and New York.
Looking for: Distinctive food and drink brands, standout snacks and drinks, and versatile menu additions for dining, afternoon tea and bar occasions.
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Thanks to our Sponsor!
Retail pitching is powered by NielsenIQ (NIQ). For over 100 years NielsenIQ has helped brands prove they belong on shelf using market data, concept testing and insights to validate ideas, win buyers and grow faster in retail!
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Watch this space!
More retailers, distributors, supermarket buyers, speciality Indies, food halls, airlines, department stores, wholesalers & workspace buyers to be announced in the run up to the Festival.
Frequently Asked Questions
The Application Process
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You can apply online on this page when applications open. You must apply individually to each retailer you want to pitch to.
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Applications open on 9th June.
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You can apply to as many buyers as you wish.
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Buyers will receive hundreds of applications, so the best way to make yours stand out is to be concise, direct and cater to their remit. Take note of any specific criteria they have provided and do your research, so you know who their customers are and why you’d be a great fit.
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ALL eligible applications will be sent to the buyer after applications close. Applications are sent in a single spreadsheet, so you’re guaranteed to get buying eyes on your brand. Due to the high number of applications, applications from brands without a ticket will be removed without notice. So please make sure you have a Festival ticket before you apply.
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Applications close on 7th July. Any applications that are received after this date will not be passed on to the buyer.
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You must have a Festival ticket to apply. If you are applying on behalf of multiple brands, you must have a ticket for each one.
On The Day
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A pitching slot is a ten minute, one to one meeting with a buyer.
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All pitches take place in the Pitching Zone, next to the content rooms. Your showguide will have a map.
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Please check in at the Pitching Zone 10 minutes before your pitch.
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You’ll have 10 minutes with the buyer as soon as you sit down with them. You’ll be told when you have less than a minute left, so you can start wrapping up the conversation.
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There will be a table in the Pitching Zone where you can prepare.
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Space is super limited at the Festival, so please don’t bring roller banners, display tables or fridges. You can bring samples for your pitch if you wish but you must keep these with you for the duration of the event. You can bring a laptop with a presentation if you wish but we do not have any plugpoints.
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You’re most welcome to bring your cofounder or anyone else to your pitch. They must have a Festival ticket to gain access. Email us for a discount code for additional team tickets.
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All pitching slots are allocated in advance, so you won’t be able to jump in on the day. Head to the Producers’ Shop to put your products on display there.
The Waiting Game
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Applications will be sent to the buyer after 7th July. Applications are sent to the buyer in the order that they were received.
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You’ll receive an email confirmation from Jotform when you submit your application. Please check your spam before enquiring with the team.
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You can’t change your application but you can resubmit. If you want to change something, simply resubmit your application and the team will remove the old one. Please note that the team will always submit the latest application received from you.
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After submitting your application, sit back and relax! You can also start preparing for a potential pitch and look into the other features of the Festival this year and how you can make the most of it.
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If your application has been successful, you’ll hear from us on 10th July with details of your specific pitching time slot. If you have secured multiple pitches, you’ll receive individual emails for each one. Don’t forget to check your spam in case there are any hiding in there!
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If you don’t get any pitches, don’t worry! There are plenty of other opportunities to engage with buyers at the Festival including the Tasting Panel, the Indie Walkway and the retailer stands in the marketplace. Unfortunately due to the high number of applications we receive, we aren’t able to share any feedback.
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You’ll have just ten minutes with the buyer, so it’s worth thinking about how you can prepare a short pitch that covers who you are, what the products are and how you can benefit the buyer. We’d recommend leaving plenty of time for questions from the buyer and time to arrange a follow up plan with them.
The Follow Up Afterwards
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Please ensure that you secure the buyer’s contact details during your pitch. We are unable to facilitate any conversations after your pitch.
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Unfortunately, we are unable to share any contact details for the buyer.
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Unfortunately, we are unable to facilitate conversations after the pitch. If the buyer has indicated that they would like us to share further information with you, we must await email confirmation from the buyer before releasing any details.
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Unless expressly requested from the buyer, we do not send your details to the buyer after your pitch.