Unlock Your Brand’s Potential

Free tickets to Bread & Jam events for emerging challenger brands

The Challenger Fund by Bread & Jam is all about giving FMCG challenger brands a leg up by offering free tickets to our events. Packed with industry insights, networking opportunities and actionable advice, our events are designed to help your brand thrive and grow.

Frequently asked Questions

  • The Challenger Fund is an initiative designed to support emerging challenger brands by offering a limited number of free tickets to Bread & Jam events. The Fund is generously sponsored by industry experts from our community, who are passionate about empowering the next generation of innovators.

  • The fund is open to early-stage and emerging brands (usually those trading for less than 18 months) looking to make their mark in the industry. Specific eligibility criteria may vary for each event, so be sure to check the details.

  • Simply register your interest using the form provided at the top of this webpage. When the fund opens for the next event, we’ll send you the application form.

  • Yes! If you’re not selected for one event, you’re welcome to apply again for future events.

  • Email us at hello@breadandjamfest.com and we’ll get back to you.

Previous winners include…

Mitch Lee - La Fauxmagerie

“Bread & Jam is THE place for anyone working in FMCG to network, learn, win listings, new friends and see new products & brands coming to market. The sense of community you've built is incredible in the FMCG space. It's so nice to see all the brands supporting one another no matter what stage of their journey - or if they're competing in the same space. It's unlike any other industry - and bread and jam is unlike any other event.”

Freya Twigden, Fix8 Kombucha

“I think it's impossible to feel anything but inspired when so many passionate foodies come together -what a great event!"