Pitching applications are now open.

Virgin Atlantic serves over 1.1 million passengers a year and flies to over 34 countries across 5 continents.

Looking for: suppliers who can support them in their mission, and are particularly keen to see on trend, alc and non alc (e.g. soft drinks) products from upcoming British brands.

Holland & Barrett are giants in the health food retail world with over 13,000 stores in 16 countries.

Looking for: Natural and healthy ambient and chilled drink products at the forefront of new consumer trends.

Planet Organic are interested in natural, high quality drink products that are at the forefront of new consumer trends and alligned with their mission to 'promote help in the community' so that they can continue to inspire people to eat well and create personal health while supporting earth's health and biodiversity.

Looking for: Products can be ambient or chilled and manufactured in a minimum of SALSA certified sites. Where possible they should be organic.

Mr. Lemonade is a pioneering supplier in the world of premium beverages and snacks. Their expertise lies in curating an exclusive range of craft drinks.

Looking for: Cutting-edge products that shine amidst a crowded market, ensuring that their customers always enjoy the finest and most unique flavours available.

BP have 309 stores across the UK.

Looking for: They are looking for drinks brands that are well established in the independent retail market but not quite in the mults yet. Suppliers must be able to supply direct to their depot in Rugby or via A.F. Blakemore & Son Ltd.

Office Pantry is a leading foodservice provider to the office market across the UK, working with high profile offices including Octopus Energy, Novo Nordisk, and Reddit.

Looking for: Any drinks appropriate for in-office consumption (including alcohol, alternative milks, softs etc).

Selfridges is a high-end department store chain with four stores located in London, Manchester, and Birmingham in the United Kingdom.

Looking for: Selfridges is looking for drinks products in all categories which are at the very forefront of consumer trends.

LNER provides long-distance inter-city services on the East Coast Main Line.

Looking for: Alcoholic and soft drinks products that can be served on-board and particularly keen on anything produced on their route as provenance is very important to them. Please note that no glass products are allowed on board.

Dry Drinker is the UK’s leading website provider of No, Low and Lower alcohol products.

Looking for: Up and coming brands that want to find D2C distribution to over 40k loyal and engaged customers and also to trade customers.

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