Simon Lacey, Idea to Shelf Ltd & Grocery Accelerator Ltd


Simon is the founder of Idea To Shelf Ltd -A specialist consultancy in helping small to medium food & drinks businesses with great idea grow. From strategic planning to building powerful trade presentations, negotiating with suppliers to bespoke tailored mentoring– we support passionate Entrepreneurs with great ideas and help fast track.

Simon has over 22 years experience in FMCG, working in various Sales & Marketing positions from large FMCG Blue Chips (such as Carlsberg & UB) to fast growing premium & own label suppliers (e.g. Kettle Chips) before working as Sales Director of Plum Baby where he helped manage to a £10m exit and for 3.5 years as Commercial Director of award winning petfood brand Lily’s Kitchen.

In 2015, he cofounded Grocery Accelerator Ltd - the UK’s first Accelerator for Food & Drink which which helps coach, connect, raise investment for and launch the UK’s Best new FMCG talent. Simon is also a Non-Exec for several start up business, once skied to the North Pole and runs extreme marathons in his spare time.

Tara Sundramoorthi