Tessa Stuart, Asset Research
I am a “shopper stalker“. I work with food brands to make sure that their products on the supermarket shelves attract shoppers’ attention and are bought. On a typical project I will go into a well-known supermarket, and talk to 40 or 50 shoppers about why they buy my client’s products, what they think of the range, and the competition.
In a world where every inch of supermarket shelf has to earn a return for the retailer, my clients need to know how to make their products fly off the shelf into shoppers’ baskets. I take those learnings back to clients who can then adjust the packaging, or the price, or the (unfamiliar) ingredients, and understand how their customers shop, and also gauge reaction to new products before they launch.