Sarah Hilleary, B-Tempted Cakes

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Sarah Hilleary is the Founder & Chief Temptation Officer of B-Tempted Cakes, specialising in luxurious Free-From baked goods.

Unsatisfied with the gluten free cake market, Sarah decided to tackle the problem herself, leaving her job in the City and taking her passion for baking to create gluten free creations at home. Since then, she has turned her baking hobby into an award-winning cake company, winning multiple golds in the Great Taste Awards and sold in prestigious stores including Harrods, Selfridges, Whole Foods Market, Harvey Nichols, and Fortnum & Mason. In 2017 Sarah entered the Dragons’ Den in which she walked away with an offer of investment from Dragon Tej Lalvani, to support the company’s inevitable growth.

Baking from its fully dedicated Gluten Free and SALSA-accredited site in Leytonstone, East London, B-Tempted Cakes is run by a devoted team of innovative bakers led by Sarah. With its popularity growing, the innovation has not stopped. The company’s new Vegan & Gluten Free muffins and cupcakes are set to be launched in the coming months, positioning the company to be one of the most influential and sought-after brands in the Free-From market.

Sarah will be joining our panel on "How to produce yourself- building a factory" in the Shoptalk room on Friday.  Get your tickets here

Tara Sundramoorthi