Peter Oden, Belazu

Peter Oden.png

My career started by beating a random chap in a pub at table football who then asked me to help launch Innocent drinks across Ireland and make it Ireland's No1 juice brand.

After that, I helped launch Monster Energy across EMEA taking it from nearly nothing to €250m in sales in 3 years. Now I am focused on helping people cook the best possible meals by growing Belazu's market share in supermarkets and our B2B foodservice business.

Peter will be joining our panel on "How to access and approach buyers" in the Shoptalk room on Thursday.  Get your tickets here



Tara Sundramoorthi