Matthew Hulett, The Start Up Delusion
I was a History teacher before my partner and I decided to leave the classroom and embark on a cycling adventure across parts of Europe and India.
Upon returning to the UK, our adventurous outlook led us to start a business based on the Indian lassi, which we had first tasted during our travels.
While parts of the business were a success, we were hampered by the endemic problems when creating a product such as ours. These eventually reached a point that we were faced with the difficult decision to either invest further into our business or walk away from it; we chose the latter.