Simon Lacey, Idea to Shelf Ltd

Simon Lacey yb.png

Simon has spent 23 years of his career working in commercial and marketing 'roles' primarily in the food & drinks as well industry. From large international blue chips - Carlsberg, UB & Colgate to fast-growing premium SME food companies such as Kettle Chips, Plum Baby and Lily's Kitchen - in all of which he led the business through a period of dynamic sales growth across a wide variety of trade channels.

In addition, Simon has focused on two other ventures. Firstly, in 2011, Simon established Idea To Shelf Ltd, a specialist consultancy business focused on fast-tracking high-potential start-ups and SMEs – inspiring them to deliver step-change through strategic thinking and customer insight, both in the UK and increasingly overseas. Over the last six years Simon has helped more than 40 brands launch and has widened his portfolio to include brands launching into the Health & Wellbeing sector. In 2015, Simon co-founded Grocery Accelerator, the UK's first food & drinks accelerator which offers funding, business coaching and networking opportunities.

Simon's commercial acumen and energy, combined with extensive experience in building strategy, negotiating with suppliers, leading business-change and creating multi-skilled teams, means he is uniquely placed to accelerate your business. Simon's approach is results-driven and solutions-focused, and he has won continual praise across the industry for successful project-delivery. Current Projects include an Apple Cider Vinegar Juice, Dairy Snack and Chocolate bar.

Simon is joining our Shoptalk Panel on “What’s your plan B?” on Friday. Get your tickets here.

Tara Sundramoorthi