Fraser Gregory, Raw Gorilla
Fraser’s concern about the state of the Earth combined with a growing interest in how conscious living and healthy eating leads to happiness, lead to him quickly becoming involved in the food industry, working for brands such as Booja Booja, Eat Natural, Inspiral, Ombar, and Chi. He created his own sales distribution company specialising in healthy vegan products, this involved working to launch companies such as Chi, Conscious Chocolate and many more.
Having suffered from food sensitivities all his life it became obvious to him that there was a need for cereals and snacks that were not full of preservatives, additives, gluten and cheap foodstuff. So he created the first tasters of crispies and munchies in his kitchen in Stoke Newington in 2014 and launched in 2016. There are seven product lines selling in major distributors such as Planet Organic and Wholefoods, Ocado and Tesco and distributing globally in over 20 countries plus a growing presence digitally. Fraser sees real opportunity in online selling and brand building. ‘The rules of food retail have changed’ he says. Fraser eats a mainly plant based diet, loves yoga, music and oh yes …food!