Matthew Hulett, The Start Up Delusion

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I was a History teacher before my partner and I decided to leave the classroom and embark on a cycling adventure across parts of Europe and India.

Upon returning to the UK, our adventurous outlook led us to start a business based on the Indian lassi, which we had first tasted during our travels.

While parts of the business were a success, we were hampered by the endemic problems when creating a product such as ours. These eventually reached a point that we were faced with the difficult decision to either invest further into our business or walk away from it; we chose the latter.

Matthew will be part of our panel on "What's your plan b?" in the Shoptalk room on Friday. Get your tickets here

Tara Sundramoorthi