Sarah Lynn, Sweets in the City


Sarah is founder of Sweets in the City, a confectionery business she jointly owns with Lord Sugar after winning the popular BBC One series The Apprentice in December 2017. Sarah walked away as one of two winners in a historic £500,000 investment, being declared a 'fantastic expert in her field'.

Sarah's business focuses on providing premium confectionery products for retailers and corporate clients. Current stockists include Selfridges and Harvey Nichols and this year has seen her launch a brand new website for personalised sweet gifting. 2019 will include the launch of a range of unique dual flavoured Grab & Go sweet bags.

Her confectionery adventure started on return from travelling the world in 2010 when she began creating fabulous sweet gifts with a focus on colours, flavours, textures and beautiful hand packed presentation. She tirelessly approached retailers and gift shops in order to sell through them and build her business. She got married, had a beautiful son, and continues to juggle her work and home life with the business, being a proud advocate for busy working mums.

Sarah is speaking in our Leader's Lectures room on Thursday.  Get your tickets here

Tara Sundramoorthi