Jonathan Ford, Pearlfisher
Jonathan's vision is as clear today as it was when he co-founded Pearlfisher 25 years ago: to continually further creative standards through provocative thinking and by boldly challenging the status quo.
Always pushing himself and others to stretch further, Jonathan has led the creation of some of the world’s most loved challenger and iconic brands including Cadbury Dairy Milk, Waitrose, Target, Help Remedies and Jim Beam – while gaining Pearlfisher countless Design Effectiveness Awards and a much coveted Gold Cannes Lion along the way.
Frequently representing Pearlfisher on the world stage, he keeps himself inspired and surrounded by new thinking, hosting the Challengers & Icons interview series to gain insights from the people driving the brands of the future.
And with an eye on our collective future, Jonathan is helping spearhead Pearlfisher's sustainable design philosophy to create a new kind of longevity for brands and products by ‘lightweighting’ practices and materials. Jonathan helped bring this Pearlfisher approach to life in the form of the gold award-winning 'Pearlfisher Garden' at the 2018 Chelsea Flower Show which aimed to highlight the impact of plastic waste on the world's oceans.
Jonathan is speaking in our Leader's Lectures room on Friday. Get your tickets here.