Wilfred Emmanuel-Jones, The Black Farmer


Born in Jamaica, raised in inner city Birmingham, Wilfred is a classic entrepreneur and founder of one of the most successful food brand launches in recent times: The Black Farmer. He has vision; passion; enthusiasm; determination, and the ability to inspire and motivate others. He never accepts the status quo; never takes no for an answer; never shies away from hard work. He has overcome Leukaemia and a stem cell transplant, and has since turned the world of TV advertising upside down with his ground-breaking TV ad for The Black Farmer #thisismysoul.

Flavours without Frontiers – the promise offered by his products also goes some way to sum up his personality. He will not be confined by race, convention or tradition. Wilfred has the “anything is possible” attitude to everything he approaches. He is a business mentor and regularly gives motivational talks to young entrepreneurs.

Tara Sundramoorthi