Gaining 100,000 Instagram Followers: Growing a Business with Social Media
Growing Your Iconic Challenger Brand
Olivia Wollenberg - Livia's Kitchen
10:15 - 11:00
Hear from the entrepreneur pioneering the healthy dessert movement about how social media has driven her success. From making sure her platforms and photos are authentic, to building relationships with her audience, Olivia explains how she's been able to build her profile without spending a penny on publicity or advertising.
Pop it Like it's Hot! Pioneering Category Revival
Jack Hart - Pearlfisher
We’re living in the age of the challenger brand. In a landscape once dominated by global behemoths, a surge of technological, consumer and cultural shifts has set the stage for a new generation of brands to redefine how we live, work, play, and—importantly—feed ourselves. But these challengers are no longer few and far between. When every newcomer on the market is out to rewrite the rules, what will differentiate the true change makers from the crowd? Jack Hart, Strategy Business Director at Pearlfisher, will shed light on how brands - from startups to industry icons - can harness strategic challenger brands and design thinking to stand out and create success in disrupted markets.
Behind the Scenes of the Speciality & Fine Food Industry
Ryan Kohn - Propercorn
12:15 - 13:00
London-based Propercorn emerged as one of the UK’s fastest growing food brands, with sales reaching £10m in 2015. Hear the story from cofounder Ryan Kohn of how Propercorn revived the popcorn space, turning a tired, stale category into something truly gourmet.
From Bankrupt to Global Wellness Success: Meet Geeta
Adrian Beale - Buckley & Beale
14:15 - 15:00
Hear from Adrian about what it's really like to work with retailers like M&S, Ocado and Selfridges, how to get onto their shelves and what their buyers are looking for. Learn how to pitch to buyers across the spectrum and how to adapt your patter for independent delis, the London department stores, the supermarkets and e-commerce companies. Understand the key elements of your pitch, what buyers like to hear and what they don't. Learn about how to price your product correctly, how to make the most of your packaging and what buyers are looking for in new products.
Breaking Bread with Mark Palmer: Giving Customers What They Want
Geeta Sidhu-Robb - Nosh Detox
15:15 - 16:00
After giving up her successful corporate career, Geeta Sidhu-Robb was left homeless and bankrupt when her husband's company crumbled and they divorced. After experimenting with health and nutrition to combat her son's chronic allergies, Geeta launched Nosh Detox, turning over in excess of £2m this year.
Mark Palmer, Pret A Manger
16:15 - 17:00
Hear from Pret A Manger’s marketing guru about fearless brand building and how niche marketing has changed through the ages. Routinely cited as one of the UK’s most popular and influential business speakers, Mark’s impressive repertoire includes United Biscuits, Union Hand Roasted Coffee, Cawston Press and Green & Blacks, where he transformed sales from £4m to £40m.