Pop it Like it's Hot! Pioneering Category Revival
Innovation seems to be the word on everyone’s lips. In a world of towering consumer expectations, cut-throat retailers and competition aplenty, food brands need to stand out or stand down. Or so we thought, until London-based Propercorn emerged as one of the UK’s fastest growing food brands, with sales reaching £10m in 2015. Hear the story from cofounder Ryan Kohn of how Propercorn revived the popcorn space, turning a tired, stale category into something truly gourmet.