Green & Blacks: the Multi-Million Pound Success Story With a Conscience

Launched 25 years ago, Green & Blacks is one of the food world’s best known brands, disrupting the confectioners’ landscape with the UK’s first 70% dark chocolate bar. With a sales value higher than Marmite, Craig Sam’s brand skyrocketed to success with its instant gourmet appeal and sustainable values. In this all access lecture, Craig tells us how it all happened and what handing over the keys to Cadbury’s in 2011 was like.

SaturdayTara Sundramoorthi