Gaining 100,000 Instagram Followers: Growing a Business with Social Media

Olivia Wollenberg - Livia's Kitchen

10:15 - 11:00

Hear from the entrepreneur pioneering the healthy dessert movement about how social media has driven her success. From making sure her platforms and photos are authentic, to building relationships with her audience, Olivia explains how she's been able to build her profile without spending a penny on publicity or advertising. 

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SundayRosanna Lyttelton
Growing Your Iconic Challenger Brand

Jack Hart - Pearlfisher

11:15am-12pm

We’re living in the age of the challenger brand. In a landscape once dominated by global behemoths, a surge of technological, consumer and cultural shifts has set the stage for a new generation of brands to redefine how we live, work, play, and—importantly—feed ourselves. But these challengers are no longer few and far between. When every newcomer on the market is out to rewrite the rules, what will differentiate the true change makers from the crowd? Jack Hart, Strategy Business Director at Pearlfisher, will shed light on how brands - from startups to industry icons - can harness strategic challenger brands and design thinking to stand out and create success in disrupted markets. 

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SundayAlex Mackintosh
Behind the Scenes of the Speciality & Fine Food Industry

Adrian Beale - Buckley & Beale

14:15 - 15:00

Hear from Adrian about what it's really like to work with retailers like M&S, Ocado and Selfridges, how to get onto their shelves and what their buyers are looking for. Learn how to pitch to buyers across the spectrum and how to adapt your patter for independent delis, the London department stores, the supermarkets and e-commerce companies. Understand the key elements of your pitch, what buyers like to hear and what they don't. Learn about how to price your product correctly, how to make the most of your packaging and what buyers are looking for in new products.

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SundayTara Sundramoorthi
From Bankrupt to Global Wellness Success: Meet Geeta

Geeta Sidhu-Robb - Nosh Detox

15:15 - 16:00

After giving up her successful corporate career, Geeta Sidhu-Robb was left homeless and bankrupt when her husband's company crumbled and they divorced. After experimenting with health and nutrition to combat her son's chronic allergies, Geeta launched Nosh Detox, turning over in excess of £2m this year. 

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SundayRosanna Lyttelton
Building a Unicorn Business: the Next Netflix for Food

Patrick Drake, HelloFresh

14:15 - 15:00

With subscription services in food on the rise, Patrick Drake was ahead of the game when he launched HelloFresh back in 2011. Committed to changing the way people shop, eat and cook, HelloFresh was launched as a business of the future. Patrick tell us about how building a business on the foundations of brand and culture is the way forward.

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SaturdayTara Sundramoorthi
Breaking Bread with Mark Palmer: Giving Customers What They Want

Mark Palmer, Pret A Manger

16:15 - 17:00

Hear from Pret A Manger’s marketing guru about fearless brand building and how niche marketing has changed through the ages. Routinely cited as one of the UK’s most popular and influential business speakers, Mark’s impressive repertoire includes United Biscuits, Union Hand Roasted Coffee, Cawston Press and Green & Blacks, where he transformed sales from £4m to £40m.

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SundayTara Sundramoorthi
Keeping it Real: Creating an Authentic Voice in Health & Wellness

Tamara Arbib - Rebel Kitchen

16:15 - 17:00

Tamara Arbib is the founder of determined, dairy-free Rebel Kitchen - a coconut ‘mylk’ drink brand stocked in Whole Foods, Selfridges, Fortum & Mason, Ocado and Waitrose. Launching in 2014 as a forward-thinking brand shaking up the health and wellness space, hear Tamara's thoughts about growing from local niche to nationwide success and keeping it real at the same time.

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SaturdayTara Sundramoorthi