Caroline Davies, Caroline Davies Insight
Nearly 20 years experience across agency, retailer and manufacturer, including the last 10 years at Coca Cola European Partners. Specialist in the use of continuous and ad hoc data/research, including the application of attidudinal based Segmentation as a highly effective marketing tool. Have recently become freelance in order to achieve a better work/life balance with small children. Projects range from setting up reports to undertaking category vision and brand strategy work by taking in all information available and highlighting the opportunities for future growth, plus identifying information gaps.