Simon Dunn, Optima Retail


Simon Dunn has 20 years experience of the UK Grocery market, spending over 10 years working as a Buyer for Tesco & Sainsbury's, before specialising in Insight & Commercial strategy and then moving on to lead the Sales pitch team at Philips.

Over the past 3 years Simon has secured over 100 listings in Supermarkets & other national leading retailers and is the founder of Optima Retail. We work with a number of amazing food start-ups and scale-ups to develop breakthrough new products, growing their distribution and sales across Grocery. Optima helps you level the playing field and grow your business by providing trusted expertise exactly where you need it – whether it's a short consultation, pitch development or ongoing support.

Tara Sundramoorthi