Finding the right manufacturer for your products

Time & Place

Thursday, 3 October 2019

11:00 - 11:50 in:

Startup Studios

Do you need to outsource your production to a reliable manufacturer to scale your food business?

Attend this session to understand how to develop a commercial recipe that works, understand the associated costs and procedures, build a roadmap for product development and how you can meet a manufacturer that’s on your wavelength.

Speakers

Simon Bishop

SH Foodie

Simon Bishop

SH Foodie 

Simon has worked in the food and drink industry for many years and brings a thorough understanding of how to bring a product to market. He has worked with great brands like Innocent drinks, Huel and all of the top retailers throughout his career. He started a brand which appeared on Karren Brady “Give it a year” and is well versed when it comes to understanding what is required to launch a successful brand. SHFoodie recently got to the finals for the Great British Entrepreneur awards in recognition for helping brand launch successfully.

Website: https://www.shfoodie.com

The rise of the sustainable shopper; how to build conscious brands for conscious consumers

Time & Place

Thursday, 3 October 2019

12:00 - 12:50 in:

Startup Studios

What do organic-conscious consumers want and what growth can we expect to see in the sector?

Are you thinking about going organic? What are the benefits? Understand how organic certification and the associated provenance, integrity and traceability features can impact your turnover for the better. Hear from a panel of organic food businesses about their firsthand experiences as organic startups, covering:

  • how to pitch to retailers as an organic brand and what they expect to see
  • their greatest marketing successes – how have they positioned themselves as unique within organic?
  • the role organic certification played in their business and how it aligned to their values
  • the support they received from the Soil Association and how it can benefit you

Speakers

Tessa Hart

Soil Association

Tessa Hart

Soil Association 

Tessa recently joined the Soil Association as Business Development Manager, Food and Drink. Previously, she worked for over 4 years as the Grocery and Chilled Buyer at As Nature Intended, and more recently qualified as a Naturopathic Nutritional Therapist at the College of Naturopathic Medicine.

Alison has worked for the Soil Association for over 5 years as the account manager for Scottish organic business and also more recently, as independent retail lead. Previous to her work at the Soil Association Alison was a dry and chilled goods buyer for a chain of delicatessens in Scotland.

Website: https://www.soilassociation.org/

Taking Epic Shots for Social Media on your iPhone

Time & Place

Thursday, 3 October 2019

14:00 - 14:50 in:

Startup Studios

Envious of everyone else’s Insta feed but feeling held back by your shoestring budget?

Attend this session to find out how you can take epic shots like everyone else using just your iphone, without the need for expensive equipment or a professional photographer. Understand how to make the most of your lighting, learn the tricks of the trade and how angles, zoom and composition can make a world of difference. Figure out how to create professional looking backgrounds and how to edit your photos after your shoot so they’re social ready. This workshop will cover the items noted below:

1. How to get the best shots on your phone.
2. Lighting Tricks, Tips and Secrets.
3. Angles, Zoom and Composition.
4. How to create professional style backgrounds.
5. iPhone Image Editing.

Speakers

Gavin Wren

Brain Food Studio

Gavin Wren

Brain Food Studio 

Gavin is a food photographer and food writer, covering all aspects of food photography, from lifestyle, portraits, travel and product shots.

Shortlisted for the Pink Lady Food Photographer of the Year, credits include National Geographic Traveller Food and Huck magazine. He works closely with SMEs in food production, supply and marketing.

Website: https://brainfoodstudio.com

Get clarity, confidence and savvy on your margins

Time & Place

Thursday, 3 October 2019

15:00 - 15:50 in:

Startup Studios

Are you struggling with your margins and terrified of talking numbers with key retailers?

Attend this session to gather the clarity and confidence you need to present your pricing and keep your cool when negotiations begin. Understand the margins that different retailers take (avoid the deer caught in headlights moment during a meeting!), what you can expect from wholesalers and distributors and the kind of promotions and discounts that are expected at every step of the supply chain.

Hear from this well respected, seasoned entrepreneur who’s been there and done it, so you can learn from her experiences. Arrive armed with questions so that you leave confident and full of key insights.

Speakers

Claire Brumby

Mentor & Coach

Claire Brumby

Mentor & Coach 

Claire Brumby is a passionate to help food businesses achieve goals, growth and greatness through coaching, consultancy and mentoring.

She uses her own experience gained through both founding, growing and exiting her own multi award-winning food brand and working with hundreds of businesses and their founders.

She runs workshops and bootcamps on many subjects involved in launching and growing businesses, is a keynote speaker and a best-selling author and business book award finalist with The Winning Mix: launch and grow your food business without selling your soul, and has appeared on national TV following pitching on BBC Dragons Den, and gives interviews sharing her business insights on radio stations such as BBC Radio.

Website: https://clairebrumby.com

Stop selling the food and start selling the business opportunity

Time & Place

Friday, 4 October 2019
10:00 - 10:50

Startup Studios

The workshop will be covering:

  1. How to sell your product to specialty retailers, so it is win-win.
  2. De-mystifying margins – who takes what and why.
  3. Consumers run the show – so how do you work this to your advantage.

Speakers

Marcus Carter

Artisan Food Club

How to get noticed on the supermarket shelf

Time & Place

Friday, 4 October 2019
11:00 - 11:50

Startup Studios

This workshop covers:

The Brutal Reality of the shelf: Sizing for Success – getting it right : Branding to be memorable:

Speakers

Tessa Stuart

Asset Research

Building your brand without blowing your budget

Time & Place

Friday, 4 October 2019
12:00 - 12:50

Startup Studios

This workshop covers how to go big on your brand, without breaking the bank!

  • What the big brands don’t want you to know about Marketing & advertising
  • How to advertise effectively
  • Balancing building long term brand value vs short term revenue growth
  • Utilising your brand assets

Speakers

Mike Davis

Brilliant Agency

How to raise cash and Finance to fund a food business (what your bank manager forgot to tell you)

Time & Place

Friday, 4 October 2019
14:00 - 14:50

Startup Studios

Are you looking to raise the cash you need to take your business to the next level?

This session covers the options available to emerging food brands looking to raise funds. What are the best options for you and how does each one impact your business? How do you decide which one is going to be the best fit for you?

Hear about government grants and incentives, crowdfunding, approaching angel investors for equity investment, loans, invoice factoring, venture capital trusts and more. Join this session to get a great overview of all the options so you can make the best choices for your business.

Speakers

Sue Nelson

Breakthrough Group

Crowdfunding Made Easy

Time & Place

Friday, 4 October 2019
15:00 - 15:50

Startup Studios

Are you thinking about crowdfunding… But not too sure about how to ace it?

Attend this session to find out if crowdfunding is the right channel to raise funds for your food business. Find out…

  • What are the common misconceptions and is it really as easy as it looks?
  • How do I decide if it’s the right option and what are the pros and cons?
  • Which platform should I use and what is everyone else doing?
  • How do I put together a pitch deck and video on a shoestring budget?
  • How do I make sure I smash it and mitigate the risks of public failure?
  • What happens after I raise and what do I need to do for my new shareholders?

Speakers

Fleur Emery

Start-Up Coach

Beyond Packaging: Bringing your Brand to Life

Time & Place

Friday, 4 October 2019
16:00 - 16:50

Startup Studios

This workshop covers the impact of a great package in bringing your product and brand to life.

  • Creating a brand narrative
  • Determining your Visual Identify
  • Deciding a Tone of Voice and executing it
  • Getting consumers to remember you

 

Speakers

Cass Horowitz

The Clerkenwell Bros

Faraz Aghaei

The Clerkenwell Bros