A Rough Guide to making PR work for You
Time & Date
Wednesday 04 March 2020
Starting 18:30 at:Joelson, 30 Portland Place, London W1B 1LZ, United Kingdom
About our workshops:
Our evening workshops are a great way to focus on a particular area of your food business. Super specific and super intimate, these workshops have limited places so that our industry experts can really hone in on the issues you’re facing and give you the support you need to get your business where it deserves to be.
About This Session – A Rough Guide to making PR work for You
What this workshop will cover:
- PR is not an island, think beyond column inches
- Is an influencer strategy right for everyone?
- What’s the best way to plan your comms when you’re limited on budget
- What does success look like?
About the Speaker – Holly Ward, The Forge:
Holly, Co-Founder of The Forge, is committed to helping brands, often start ups, find their voice and tell their story. A realist, she knows that not all brands have the ideal back story and sometimes it’s something else entirely that will pique the media interest. But she will ask the questions to find that something and use it to get results. She’s been in the communications industry for many years and her experience has taught her that, above all else, it’s the idea, and the relevance it has to people’s lives that matters. She is a keen advocate of the power of PR, SEO and Social combined and will use this model in the brand campaigns she builds.
Holly is endlessly fascinated by the mechanics of communication and how we, as people, interpret the meaning of what we read, see and hear so differently. Her children are excellent examples of this when being asked to tidy their rooms or brush their teeth. In her spare time Holly is a watercolour painter and a hockey player.
The Forge is a multi award-winning boutique agency that specialises in making businesses extraordinary through results driven communications. Past and present clients include, Kind, The Collective Dairy, Violife, Brain Füd and Lizi’s Granola.