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Getting into Ocado and staying there

  • Gill Jennings & Every LLP The Broadgate Tower, 20 Primrose Street London, EC2A 2ES United Kingdom (map)

About our workshops:

Our evening workshops are a great way to focus on a particular area of your food business. Super specific and super intimate, these workshops have limited places so that our industry experts can really hone in on the issues you're facing and give you the support you need to get your business where it deserves to be.

About This Session - Getting your Product Into Ocado and Staying there

  • Reason why Ocado is a good first multiple

  • How find, approach and wow the Ocado buyer (and what not to do)

  • How to research opportunities/gap analysis

  • Preparing your pitch and commercials

  • Understanding margins, promotions and costs

  • Listing fees

  • Coupons, star reviewers, banners and their costs

  • What is Ocado's distribution model?

  • How do you support sales once you are in?

About the Speaker - Simon Lock, LVK 

Simon has helped grow some of the UK’s most progressive challenger retail brands over the past 10 years. Highlights include growing the Ecover and Method cleaning brands into world leaders in green cleaning, and launching the Bonne Maman brand of patisseries in the UK – taken to £8 million sales across all major UK retailers. Most recently he co-founded LVK and sales and marketing agency focusing on food and drink brands.