About our workshops:
Our evening workshops are a great way to focus on a particular area of your food business. Super specific and super intimate, these workshops have limited places so that our industry experts can really hone in on the issues you're facing and give you the support you need to get your business where it deserves to be.
About This Session - Getting your Product Into Ocado and Staying there
Reason why Ocado is a good first multiple
How find, approach and wow the Ocado buyer (and what not to do)
How to research opportunities/gap analysis
Preparing your pitch and commercials
Understanding margins, promotions and costs
Coupons, star reviewers, banners and their costs
What is Ocado's distribution model?
How do you support sales once you are in?
About the Speaker - Sunna Van Kampen, LVK:
After 7 years’ experience in FMCG Europe Sunna co-founded LVK, a food and bev focused sales and marketing firm. He was most recently responsible for the business development of Piccolo Baby Food, the fastest growing baby food brand in the UK. He grew business from £100,000 to £4 million turnover and from 6 to 32 SKUs in just 15 months.