Back to All Events

Getting into Ocado and staying there

  • Joelson 30 Portland Place London United Kingdom (map)

About our workshops:

Our evening workshops are a great way to focus on a particular area of your food business. Super specific and super intimate, these workshops have limited places so that our industry experts can really hone in on the issues you're facing and give you the support you need to get your business where it deserves to be.

About This Session - Getting your Product Into Ocado and Staying there

  • Reason why Ocado is a good first multiple

  • How find, approach and wow the Ocado buyer (and what not to do)

  • How to research opportunities/gap analysis

  • Preparing your pitch and commercials

  • Understanding margins, promotions and costs

  • Listing fees

  • Coupons, star reviewers, banners and their costs

  • What is Ocado's distribution model?

  • How do you support sales once you are in?

About the Speaker - Sunna Van Kampen, LVK:

After 7 years’ experience in FMCG Europe Sunna co-founded LVK, a food and bev focused sales and marketing firm. He was most recently responsible for the business development of Piccolo Baby Food, the fastest growing baby food brand in the UK. He grew business from £100,000 to £4 million turnover and from 6 to 32 SKUs in just 15 months.

Later Event: 19 March
Social: International Sales