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Getting your Food & Drink Product into Waitrose

  • Joelson 30 Portland Place London United Kingdom (map)

About our workshops:

Our evening workshops are a great way to focus on a particular area of your food business. Super specific and super intimate, these workshops have limited places so that our industry experts can really hone in on the issues you're facing and give you the support you need to get your business where it deserves to be.

About This Session - Getting your Product Into Waitrose

  • How approach and wow the buyer (and what not to do)

  • Preparing your pitch and commercials

  • Understanding margins, promotions and costs

  • Doing your research on how you will compliment what is already on the shelf?

  • What is Waitrose's distribution model?

  • How do you support sales once you are in?

  • Insider techniques, best practices and understanding the day in the life of a Waitrose buyer

About the Speaker - Chris Whittaker, CW Consultancy:

Chris runs CW Consultancy, where he works with entrepreneurs and brand owners to develop their commercial strategy and prepare their pitches for major retailers. Previously, Chris spent almost a decade working for Waitrose, during which time he has been a buyer for Dairy, Milk Alternatives, Chilled Juice, Superfoods and Canned Goods. He's worked with a number of startup brands to bring them into their first listing in a major multiple retailer, including Savse, Plenish, Naturya, Simplee Aloe & Sibberi.

Earlier Event: 20 February
Food Business Bootcamp
Later Event: 13 March
Getting into Ocado and staying there