Back to All Events

Selling through Foodservice

  • Joelson 30 Portland Place London United Kingdom (map)

About our workshops:

Our evening workshops are a great way to focus on a particular area of your food business. Super specific and super intimate, these workshops have limited places so that our industry experts can really hone in on the issues you're facing and give you the support you need to get your business where it deserves to be.

About This Session - Entry, Growth and Sustainability: Mapping out the world of Foodservice Workshop 

  • Is your product suitable for foodservice?

  • Which sectors should you target and how does that effect your choice of wholesaler? 

  • What is your 3, 6 and 12 month strategy?

  • Pricing and margin expectations

  • Logistics, packaging, layer and pallet configurations and MOQs

  • Accreditation

  • How you build a structured and targeted plan to approach your key targets.

  • What you need to do once you have launched within a wholesaler - promotions, marketing and customer visits

About the Speaker - Dan Head, Head of Foodservice, Visionary Group Ltd:

Head of Foodservice, Dan, has experience in writing and implementing market entry and growth plans in both small & large companies and has been responsible for the successful execution of major household brands. With extensive Foodservice experience; Dan has worked, and been instrumental in brands who have experienced significant growth in the sector.

Dan started his career at Procter and Gamble where he was responsible for the successful retail execution of brand launches and campaigns for the likes of Gillette, Olay, Fairy, Pampers and Oral-B. Following his time here he moved to into the Foodservice division of a small soup supplier. As part of the team who grew this business into a multi million pound division of the company; he decided to share this knowledge and expertise of the industry with start ups, SMEs and larger brands who needed Foodservice support. This saw Dan team up with the expertise of Visionary Food Solutions; a wider selection of industry experts also supporting brands in retail, mentorship and operations. Dan has since worked with over 15 brands helping write market entry plans; and implementing these strategies to provide continued and sustainable growth in this channel.