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Food Business Bootcamp

  • Allia Future Business Centre 18 – 20 London Lane London E8 3PR (map)

Bread & Jam has so far helped hundreds of entrepreneurs break into the food and drink business. With this know-how we have pulled together all of the essential information that you need to get your business started into a comprehensive one-day bootcamp.

So whether you’ve spotted a gap in the market, or you’ve just developed an amazing food product, or you’ve already been selling your product at local markets, this bootcamp will give you the tools you need to get to the next step.

We have pulled together a team of carefully selected industry experts, who have worked for many household names (including Innocent, Sainsburys, Pip & Nut, Vita Coco and others), to run this highly practical course.

You will come away with the skills and knowledge to develop your idea or product. You will have an action plan of the next steps. You will have a clear understanding of how to avoid wasting valuable time and money. And you will be part of a new community of entrepreneurs who can support you and share your journey.

Course content

  • How to develop yourself as an entrepreneur.

  • Market research: how to prove there is a market for your product.

  • How to nail your product’s Unique Selling Point and stand out from the crowd.

  • Manufacturing: from processing to packaging – how do you outsource?

  • Getting ready for market: a step-by-step guide.

  • Shops: how do you get the first listing?

  • Supermarkets, delicatessens or online: which way to go?

  • Panel Discussion: 3 experienced food entrepreneurs share their stories on how they nailed it.

  • Communication: how to tell your brand story.

  • Marketing: how to build a loyal tribe of consumers.

  • Finance: How much do you need and how do you fund your ambitious plan?

  • Costs: what to expect, and how to budget for the unexpected.

  • Live pitching.


Tessa Stuart - Tessa works with brands to make sure that their products on the supermarket shelves attract shoppers’ attention and are bought (clients include innocent, Rude Health, Pip & Nut and Graze). She interviews customers in-store and her clients use her learnings to adjust packaging, pricing, or (unfamiliar) ingredients, and gauge reaction to new products before they launch.

Joanna Walker - Jo is a food retail expert with 20 years experience in Buying, Product Development, Marketing at companies including Marks and Spencer, Sainsbury’s, Netto and a private label Bakery manufacturer.  She has managed food categories worth over £400m, developed numerous category plans and award winning private label products.

Simon Bishop - For over 25 Simon has worked at all levels in food and drink manufacturing; from board to shopfloor, developing and managing a range of technical and product development teams (at Greencore and Premier Foods). He now uses his expertise to advise startups and SMEs (including Rebel Kitchen, Plenish and Ice Kitchen) and retailers on white label manufacturing (including M&S and Fortum & Masons).

Andrea Reynolds - Andrea founded Swoop, a one-stop shop for businesses seeking finance. This platform speeds-up access to loans, grants and equity investment – in one application. Swoop won the Open Banking Challenge 2018 – a global fintech competition set by the UK Banks. Andrea is an expert in all areas of the funding landscape and is on the Board of the South East Midlands Government Growth Hub and on Advisory board for the Irish Government Agency, Enterprise Ireland.

Sarah Miskell - Sarah is an inspirational sales and marketing business leader who drives change and delivers exceptional business performance through the development and delivery of commercial, category and marketing strategy with customers. She has 25 years of experience in category and customer management including roles at Emily’s Crisps, Mueller, Coca Cola and Warburtons.


Bonnie Chung – founder of Miso Tasty, listed in Tesco, Waitrose, Morrisons, Ocado, Whole Foods, Selfridges and more.

Hugh Duffy – co-founder of Sandows, sold in Patty & Bun, Crosstown Donuts, Soho House, Rick Steins and many others.

Ben Jackson – founder of Capsicana, which is listed in Sainsbury’s, Waitrose and Whole Foods Market.