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Breaking Bread with.... The Sainsbury's Future Brands Team

  • 34 Sekforde Street London, England, EC1R 0HA (map)

About our Breaking Bread With... Dinners:

These dinners are an unique opportunity to dine and chat with food & drink Industry Players around a friendly table of like-minded entrepreneurs and brand owners. Each evening starts with us hearing from our industry expert, about their background and story and area of insight. We all then enjoy a 2-course meal (with a glass of wine/soft drink) during which we move around to make sure that everyone has a chance to chat to our special guest, and to each other. 

About Tom Elliot, Rebecca Williams & the Future Brands Team:

Tom is a former Buyer, ex-Strategy & ex-Consultant. Most recently, he joined the Future Brands Team at Sainsbury’s to spearhead the growth of new & distinctive brands across food and drink. Prior to this, he led Sainsbury’s expansion into Hong Kong & Singapore, the first time in its 149-year history.

Rebecca has been at Sainsbury’s for the last 3 and half years, working across a couple of different categories – most recently she was buying pet care. As part of Future Brands, she is now responsible for managing and sourcing brands for the ‘Taste of the Future’ trial bay, which will launch in a couple of weeks. This is an exciting opportunity for innovative and unique brands to trial their products in stores, gaining insight into Sainsbury’s and the opportunity of a permanent listing.

The Future Brands Team are tasked with discovering exciting and distinctive brands that Sainsbury’s shoppers will love. Since their inception over a year ago they have brought numerous young brands to market and Tom and Rebecca are keen to meet more emerging food and drink entrepreneurs and brands that Sainsbury’s can partner with in the future.

What will Tom and Rebecca be talking about: 

  • What type of challenger brands Sainsbury's are looking for and why.

  • What brands need to have in place before approaching a national supermarket chain such as Sainsbury's.

  • How to pitch your brand to the Future Brands Team - what to do and what not to do.

  • What happens if you get selected by the team & how to support a listing.

Who is this for:

  • Food and drink entrepreneurs who have, or plan to have, a mass market product that they want to get into a national supermarket chain.