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Breaking Bread with.... The Sainsbury's Future Brands Team

  • 34 Sekforde Street London, England, EC1R 0HA (map)

About our Breaking Bread With... Dinners:

These dinners are an unique opportunity to dine and chat with food & drink Industry Players around a friendly table of like-minded entrepreneurs and brand owners. Each evening starts with us hearing from our industry expert, about their background and story and area of insight. We all then enjoy a 2-course meal (with a glass of wine/soft drink) during which we move around to make sure that everyone has a chance to chat to our special guest, and to each other. 

About Tom Elliot & the Future Brands Team:

Tom is a former Buyer, ex-Strategy & ex-Consultant. Most recently, he joined the Future Brands Team at Sainsbury’s to spearhead the growth of new & distinctive brands across food and drink. Prior to this, he led Sainsbury’s expansion into Hong Kong & Singapore, the first time in its 149-year history.

The Future Brands Team are tasked with discovering exciting and distinctive brands that Sainsbury’s shoppers will love. Since their inception over a year ago they have brought numerous young brands to market and Tom is keen to meet more emerging food and drink entrepreneurs and brands that Sainsbury’s can partner with in the future.

What will Tom be talking about: 

  • What type of challenger brands Sainsbury's are looking for and why.

  • What brands need to have in place before approaching a national supermarket chain such as Sainsbury's.

  • How to pitch your brand to the Future Brands Team - what to do and what not to do.

  • What happens if you get selected by the team & how to support a listing.

Who is this for:

  • Food and drink entrepreneurs who have, or plan to have, a mass market product that they want to get into a national supermarket chain.