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Food Business Bootcamp

  • Allia Future Business Centre 18 – 20 London Lane London E8 3PR (map)

Bread & Jam has so far helped hundreds of entrepreneurs break into the food and drink business. With this know-how we have pulled together all of the essential information that you need to get your business started into a comprehensive one-day bootcamp.

So whether you’ve spotted a gap in the market, or you’ve just developed an amazing food product, or you’ve already been selling your product at local markets, this bootcamp will give you the tools you need to get to the next step.

We have pulled together a team of carefully selected industry experts, who have worked for many household names (including Innocent, Sainsburys, Pip & Nut, Vita Coco and others), to run this highly practical course.

You will come away with the skills and knowledge to develop your idea or product. You will have an action plan of the next steps. You will have a clear understanding of how to avoid wasting valuable time and money. And you will be part of a new community of entrepreneurs who can support you and share your journey.


  • How to prove there is a market for your product and confirm your RRP.

  • Nailing your product’s Unique Selling Point and standing out from the crowd.

  • Scaling up from the kitchen table.

  • Manufacturing: where to find a manufacturer and what pitfalls to avoid.

  • Working out your RRPs and understanding margins.

  • Shops: how do you get the first listing?

  • Supermarkets, delicatessens and online: which way to go first?

  • Panel Discussion: 3 experienced food entrepreneurs share their stories on how they nailed it.

  • Communication: how to tell your brand story.

  • Marketing: how to build a loyal tribe of consumers.

  • Finance: How much do you need and how do you fund your ambitious plan?

  • Costs: what to expect, and how to budget for the unexpected.

  • Live pitching.


"Fantastic presentations that eased my concerns about the complexities of launching a new company" Avnish B.

"Brilliant workshops – informative, insightful, relevant" Angela C.

"Exactly the type of day I hoped for – smart focused talks, and so much relevant information" Anneka E.

"Exceeded expectations. Tons of useful stuff" Victoria M.

100% of attendees say they are more confident after attending & 100% said that they think their chances of success are better.


Tessa Stuart - Tessa works with brands to make sure that their products on the supermarket shelves attract shoppers’ attention and are bought (clients include innocent, Rude Health, Pip & Nut and Graze). She interviews customers in-store and her clients use her learnings to adjust packaging, pricing, or (unfamiliar) ingredients, and gauge reaction to new products before they launch.

Claire Brumby - The Food Guide is a Mentor and Consultant to new and established food businesses, using experience gained through both founding her own multi award winning snack food brand and working with numerous food businesses. She is also a Virgin Start-up Mentor, Quality Food Awards Judge, Great Taste Awards Judge, Channel Relay Swimmer, married with 3 children and lives in North Lincolnshire.

Simon Bishop - For over 25 Simon has worked at all levels in food and drink manufacturing; from board to shopfloor, developing and managing a range of technical and product development teams (at Greencore and Premier Foods). He now uses his expertise to advise startups and SMEs (including Rebel Kitchen, Plenish and Ice Kitchen) and retailers on white label manufacturing (including M&S and Fortum & Masons).

Andrea Reynolds - Andrea founded Swoop, a one-stop shop for businesses seeking finance. This platform speeds-up access to loans, grants and equity investment – in one application. Swoop won the Open Banking Challenge 2018 – a global fintech competition set by the UK Banks. Andrea is an expert in all areas of the funding landscape and is on the Board of the South East Midlands Government Growth Hub and on Advisory board for the Irish Government Agency, Enterprise Ireland.

Emily Keogh -  Emily established the award-winning Food & Drink communications agency Palm PR & Digital nearly ten years ago. She specialises in working with disruptor brands and has launched many innovators in the F&B sector. Emily’s expertise lies in effective communications strategy, from brand story and founder profiling to education campaigns, consumer activations, events and social media.


Anu Sharma – co-founder of award winning Holy Cow!, listed in Tesco and Ocado, and available for food service through the likes of 3663, Reynolds, MJ Baker and JB Foods.
Hugh Duffy – co-founder of Sandows, sold in Patty & Bun, Crosstown Donuts, Soho House, Rick Steins , Sainsbury's, and many others.
Ben Jackson – founder of Capsicana, which is listed in Sainsbury’s, Waitrose and Whole Foods Market.